The Secret. Idiocy.

   Posted by: Britt   in On The Secret

I love Google. Google at large, and technology in general. It’s amazing what we have access to these days!

Today I did a search for the terms, “Law of Attraction” and “idiocy,” and came back with some excellent articles which of course I will share with you dear readers.

  • Oprah’s Ugly Secret, from Salon.com. This is 2007 article, and it’s just as relevant today. From the intro, “By continuing to hawk “The Secret,” a mishmash of offensive self-help cliches, Oprah Winfrey is squandering her goodwill and influence, and preaching to the world that mammon is queen.”
  • Skeptico had an interesting little exchange with Joe Vitale, also back in 2007, about the real definition of “law.”
  • An interesting book review on The Secret, with a tonne of interesting links and references (including one of my favourite resources, Wikipedia)
  • A wickedly ironic look at the definition of the universe, brilliantly comparing the academic view of Dr Malachi Z York’s Nuwaubism against that of one of Michael Losier’s certified Law of Attraction Facilitator called Marc Fladell. Guess who wins? Fladell, of course. Grin.

As wonderful as the world now is with the incredible extensive reach of the web, it’s also one that can be used against us. The Secret, apparently, is the result of incredible virus marketing. As trusting human beings, we tend to believe the words of the experts. Consider Rhonda Byrne, author of The Secret. While she presumably had some career before 2007 (she was born in 1951), it’s starting to appear that it was the making of The Secret that really made her rich. The wikipedia entry on her life is pretty sparse. Google doesn’t turn up much either.

Most of the gurus who are reaping from their teachings have dabbled a bit in what is known as New Thought (founded in the early 1900’s, so not really so new anymore) not through successes of their own but through the untouchable teaching of the law of attraction. Untouchable because the teacher is never accountable for their teachings; if you don’t get it, it’s because you’re not thinking it right.

Barbara Ehrenreich has been one of the most renowned (in my little world) academics speaking out (see her here  on Fora TV too) against this nonsense. Or should I say idiocy. Thank goodness for the bloggers and the likes of Ehrenreich who can help us find a counter voice that lets us come back to a more balanced take on life. Cheaply.

What gets me is that people like JAR, Bob Proctor and Rhonda Byrnes (author of The Secret, 2006) didn’t really get rich prior to becoming a guru. Seems like it’s the becoming a guru, thereby causing others to part with their wallets, that is the real unarticulated secret. Interesting stuff, this “secret” business. Even Napoleon Hill doesn’t warrant career mention until his book, The Law of Success (1928) makes it big when it is retitled Think and Grow Rich in 1937.

This entry was posted on Wednesday, July 7th, 2010 at 7:13 pm and is filed under On The Secret. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 comments so far

Vera Keil

I hope THIS secret gets out!

Time for people to start working on success as it is really created: by personal investment in creativity, hard work and most of all by treating people as you would like to be treated.

July 10th, 2010 at 10:08 pm

Here here Vera!

July 11th, 2010 at 7:00 am

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