It’s somewhat obscured, but the main driver behind it is a fellow by the name of Bret Treadwell.
When I first started down this “rabbit hole” in 2007, I was introduced to LOA, financial wealth “education” and Bret Treadwell (at the time, known under the ABF–or autobiographical feedback– banner). It was all new to me. I hadn’t heard of Anthony Robbins, Deepak Chopra, James Arthur Ray, Jack Canfield or any other of their ilk. (In hindsight, I was better off NOT knowing about them. Oy, the tuition of life….)
Bret Treadwell was introduced to me by the people running the “Financial Wealth Seminars” I was attending.
In his intro (which as in all LOA Guru cases is free), Mr. Treadwell tells the story of being inspired by God. He was taken (up) by God who told him many a secrets, and told him the ultimate way that people can hypnotize themselves into a state of permanent happiness.
It was a secret method used by the monks, the mere human was told. And then God whispered in his ear and told him this:
The monks had a secret. The monks had a system of anchoring all positive messages into everything they saw. When I am done with you, you too will know this system. And it will become incumbent on you to pass this along to all other plebes who deign to give you thousands of dollars for the secret.
The secret, God went on to say, is to anchor you messages into numbers. For numbers are all around you. And whenever you see a number you will recall a particular message.
The number-system you need to know, God concluded, goes thus:
|2||know no gnome|
|3||shame change john’s giant|
|6||T, D||to do|
|8||K, C, X, Q, G||kissing cats exist quit God|
|9||F, V, Ph||for various pharmaceuticals|
|0||L, Th||love that|
|Vowels, YHW and ING||are free|
This system is then further anchored into body and into a total of seven different places. For each additional layer of depth, another tuition must be paid.
I admit it. I fell for it. Hook, line and sinker. I paid something like $10,000 to attend this fellow’s “university.” In hindsight, I now know he is essentially teaching a re-packaged version of Tony Robbin’s NLP (neurolinguistic programming) melded together with Deepak Chopra’s enlightenment spiel, using T. Harv Eker’s train the trainer style. This fellow has done the circuit as a student and now figures that he too can teach it. Any why not? Really, Jack Canfield, James Arthur Ray, Byron Katie, they’re all knock-offs from the same system, just each brings in her or his own twist.
Here’s the kicker though. Years after I paid this fellow (and he consequently fizzled and died and is nowhere to be found on the Internet), I find what’s called the Mnemonic Major System, which has been around for about 500 years now. I stumbled upon it quite by accident. You see, I had paid Treadwell Technologies several thousands of dollars for a wide range of courses. I had taken the free one, and a second was eventually offered a few years later. So I set out to find him on the Internet. And I did it by plugging in his trademarked system, using the numbers 0-9 to copy all the constant sounds in our alphabet.
You can image my shock (and yes, dismay that I’d been had) when I stumbled across this Mnemonic Major System (MMS).
It goes something like this:
|0||s, z, soft c||“z” is the first letter of zero. The other letters have a similar sound.|
|1||d, t||d & t have one downstroke and sound similar (some variant systems include “th”)|
|2||n||n has two downstrokes|
|3||m||M has three downstrokes and looks like a “3” on its side|
|4||r||last letter of four, also 4 and R are almost mirror images of each other|
|5||l||L is the Roman Numeral for 50|
|6||j, sh, soft “ch”,
dg, zh, soft “g”
|a script j has a lower loop / g is almost a 6 flipped over|
|7||k, hard c, hard g,
hard “ch”, q, qu
|capital K “contains” two sevens|
|8||f, v||script f resembles a figure-8. V sounds similar. (some variant systems include th)|
|9||b, p||p is a mirror-image 9. b sounds similar and resembles a 9 rolled around|
|Unassigned||Vowel sounds, w,h,y||These can be used anywhere without changing a word’s number value|
So really, this one fellow’s “divine intervention” and subsequent conversation with God turns out to be a re-organization of a 5 century old system that I can only assume he found and thought he’d tweak, and sell back to the hungry masses.
|0||s, z, soft c||l, th||(#5)|
|1||d, t||s, z, soft c||(#0)|
|2||n||n, kn, gn||(#2)|
|3||m||sh, ch, j, g||(#6)|
|6||j, sh, soft “ch”,
dg, zh, soft “g”
|7||k, hard c, hard g,
hard “ch”, q, qu
|8||f, v||x, c, x, q, g||(#7)|
|9||b, p||f, v, ph||(#8)|
|Unassigned: Vowels, w,h,y||Free: Vowels, w,h,y|
In trying to find out why Butterfly Global had dropped out of the Internet Universe (okay, so I could find cached bits, but nothing current), I came across this posting (which is also copied here and here), which reads:
This is a response to this question: (1) Deepak Chopra, Wayne Dyer and Tony Robbins are all great. So is Michael Beckwith. However there is a “new guy” on the scene that I should warn anyone about…he name is Bret Treadwell and he is the founder of a website named Butterfly Global. This is a guy you should be aware of and be careful with, unless getting sucked into paying a ton of money to a guy with right wing political apsirations is your thing. See below:
As someone who knew Bret Treadwell (and this whole Butterfly Global project/website – AKA Treadwell Technologies) for many years I can honestly say that despite the outward appearance of th Butterfly Global website, there is another agenda. Bret Treadwell told me personally when he was working in landscaping and housesitting on Whidbey Island in 2001 that he seeks to “become a multi-millionaire within 5 years”. Well, that clearly didn’t happen. He told me then that his ultimate goal was to “never work again”. Back then he kep living in other people’s homes, suriving on his charisma and ability to charm others. He rarely “worked” and in fact bragged to me that it was amazing that he could get pretty much everything he needed without actually have a job.
Although I was his friend, it was clear to me then that his aim was to re-package Deepak Chopra, Tony Robbins and others and “re-sell it”. What is more disturbing is that he also has a political agenda that is far right of the Tea Party activists, although he will rarely admit this publicly. I used to be his close friend. When I questioned his agenda and methods on Facebook, he quite aggressively attempted to silence me by sicking his “followers” on me, and when that didn’t work, he blocked me. Open debate was not invited, au contraire, it was discouraged, but in the must cunning of ways. “I invite debate” he would say – all the while enticing his loyal lemmings to verbally assault every quesiton I posed…and over time the effect of my questions was interferring with his attempt to bring in new followers, so I was blocked.
I never thought I would ever find myself warning anyone in the world about another person I know. However one of his ex-students wrote to me recently on Facebook and said, and I quote “I just spent a buttload of money on this guy, and discovered sadly that he simply reconditioned a bunch of other people’s work, sold it as “revolutionary” and when all was said and done, I was like “oh my god, what a con artists”. I wish I knew in advance, but self-help people are like boxed surprised, you never know if you are getting the real deal or a bunch of repeats at a premium cost. Only afterwards do you really see what just happened. I am sure some people like his “stuff” because Bret Treadwell is like any con artist, charismatic, talkative, controlling and he never lets you see it. He makes you think he is on your side, as his hand is in your pocket. Oh well, lesson learned!”
…So beware folks. As they say in the used car business, “buyer beware”. I used to be a close friend of this guy, and if he was simply reselling other people’s stuff and making money, I would probably not say a word. It is his life, his karma. But when he uses that money to then support right wing politicians, the outrageous tea party folks and crazy Ron Paul – all in the guise of being a self-help expert, then I think he is doing more harm than good.
Bret Treadwell and (his Butterfly Global project) is nowhere resembling “guru-status”, but is instead a salesman operation, a very charismatic, self-absorbed, very deceptive salesman operation. As I said above, “buyer beware”.
I have a few concerns with the posting. First, I disagree that Chopra and Robbins are “good” gurus. It’s all snake oil as far as I’m concerned. Second, I’m not too sure that “Noah Levine” is the actual name associated with the writings. But having said that, it echoes my own findings, that he is a copy-cat guru, selling a system loosely wrapped into a garb that’s over 500 years old.
Here’s the cached information from “Butterfly Global”
Hailed as the “Darwin of Personal Development” Bret Treadwell is best known for his contributions to the fields of human potential, peak performance and spiritual development with his proprietary integration processes of Autobiographical Feedback™ (ABF) and the Language of Enlightenment™ (LOE). Both of these integration systems are designed to create ‘instant’ as well as ‘sustainable’ change for individuals and the collective consciousness of people worldwide.
Bret’s work comes from a deep desire to significantly contribute to humanity through the fields of cellular biology, body-mind communication and conditioning, self healing, social engineering, psychoneuroimmunology, theoretical physics, the neural linguistic sciences and cell regeneration. In addition to his breakthrough ‘integration processes’ Bret also works diligently to create community support systems designed to assist his clients, himself and society as a whole through the emotional, physical and psychological challenges of personal growth.
At age 25 Bret was inspired to sell his first business and begin putting attention on his life purpose and hearts passion when he was told he had softball-sized tumor in his back. For the next 10 years Bret focused on the study of self-healing, peak performance and the creation of Autobiographical Feedback™ and the Language of Enlightenment™ in order to address what he saw as a ‘soft spot’ in the personal development industry and a way to contribute to humanity as a whole.
Bret recognized an undeniable abundance of great information that had the ‘potential’ to affect a more common experience of personal and global empowerment, yet he also witnessed that the ability to realistically and sustainably integrate that knowledge was leaving clients and instructors in the industry with results far beneath the potential of what was offered.
In 2002 Bret set out to BETA test Autobiographical Feedback™ and the Language of Enlightenment™ in order to see if what he had created could be a contribution to what he saw as the ‘soft spot’ in the industry and a benefit to peoples lives. In 2007, after 5 years of BETA testing across the US and Canada Bret saw that what he had created had the potential to do everything he had hoped for and more. Bret took the next few years off in order to refine and improve the support systems within ABF™ and LOE™, launch his new business Butterfly Global and spend time with his young boys Percival and Cincinnatus Treadwell.
For over 2 decades Bret has had the honor and privilege of working with organizations and individuals from all walks of life, including investment banking, indigenous peoples, military and police leadership academies, “at risk” and youth leadership programs, Fortune 500 companies and rehabilitation facilities across the board.
Bret has shared the stage with many peak performance leaders including Dr. Deepak Chopra, Mark Victor Hansen and John Assaraf. In addition to working from the platform Bret has also co-stared in the educational movie “Pass It On!” with Dr. Denis Waitley, Les Brown, Mark Victor Hansen and is included in the best selling anthology “Seizing Your Success!” with Greg Reid, Wayne Dyer, and John Assaraf.
Certified in a wide variety of change technologies and recognized as an expert in how the human body-mind interacts with the biological and cosmological rhythms. Bret lives a lifestyle that is congruent with the message that he shares. His idealistic intentions, willingness to fail, steadfast commitment to excellence and consistent action both on and off the stage are what separate him from the pack, draw attention to his message and set a standard for humanities potential.
Bret has dedicated his life to the betterment of his fellow man.
Behind the Scenes at Butterfly Global
It takes a tribe and Butterfly Global is no exception. Along with Bret the visionary and creator, Tanja Diamond and Max Bellasys are in the background of Butterfly Global.
The technology behind Butterfly Global is so immense and pioneering that it has taken many starts and stops and different people’s input to will it into existence.
After many years of attempting to get Butterfly Global to fly Bret met Tanja and Max.
Tanja Diamond is Bret Treadwells’ right hand woman at Butterfly Global. Tanja is the Project Manager, marketing director and confidant. Tanja brings a very unique skill set to the project as a life strategist and business/marketing consultant. She is the creator of Tantra for Business ™ www.tantraforbusiness.com and Modern Tantra ™ and is a co-owner with Max of www.Diamota.com
Max Bellasys owner of StarLogic Systems www.starlogicsystems.com, and Head Above Code www.headabovecode.com is a technology systems architect. Max is the needed brilliance to bring Bret’s dreams of the Geronimo system into action.
You will be seeing more and more of the amazing technology ButterflyGlobal has to offer in the future. Stay tuned as we bring you one of the most amazing systems for human transformation there is on the planet.
The makings of a false god. Watch for the trappings. Fought immortality and won. Selfless, though charges copious amounts for redundant information. Stolen wares. Heightened claims (not too sure who calls him the Darwin of Self-Development!).
I guess my point here is really do your research before spending money stupidly in pursuit of wealth. Much of the crap out there is repackaged stuff, and if you look into what it is that the so-called originators are preaching, you can find a ton of cracks in their logic.
Or, you can do what I did. Spend like an idiot. Then look on stupidly afterwards and wonder how in the hell you’re going to explain it. And look to see if you can find a cheap saddle in a second hand store so that you can actually afford to get back on to your horse — your own goddamn horse — and move just one step forward today.
Mr. Treadwell was also a small contributor to a virally-intentioned book called Seizing Your Success. You can read his two page auto-biographical story here. Note the shared attributes of all the other gurus: childhood suffering, severe adolescent rebellion, extreme “street smart” (this becomes the official “degree” for many, see Bill Bartmann), despair, whispers of suicide (aka wandering on the cliffs, contemplating one’s future) and the intervention of God saying something divinely beautiful, finding the one true path to happiness, and teaching it to others.
Note that I do not think Mr. Treadwell is an evil monster. I don’t think that of any of the gurus. I honestly think that each believes they are doing good for others, and have no issue with reaping the financial rewards. And there’s nothing wrong with reaping financial rewards either. But I do think that each is susceptible to mis-interpreting their own existence with that of God, or at the very least, a divine messenger of God’s. A critical self-analysis might turn up a success rate of less than 5%. These gurus typically blame it on the student.
The reason why I am posting this really is so that those contemplating this path of self-development, and those deigning to do an ounce of research before they spend wads of money, don’t get sucked in as I did. Bret Treadwell is one name among many. I can’t blame a person for pursuing wealth on easy street because if we were all honest with ourselves, we too would be beating down that door. What I can do, though, is to put out a warning flag for the consumer.
If you brought a book written in ink that only 5% of the population could see, you’d demand your money back. If you purchased a product that worked only for 5% of those who bought it, or went on a cruise that could only house 5% of those who paid … well, you get the picture. Yet, for some reason we think this is different.
There is a gem in what each of these gurus offer. And these gems are readily available everywhere. These fellows (and ladies) know how to hide it behind a veil of secrecy and then charge $2,000 to $10,000 to $sky’s-the-limit for the unveiling of these secrets.
And let them. That’s the nature of capitalism. They have that right.
But you don’t need to buy it. You can surf the Web, you can buy a $20 book, you can go to the free information seminars. Just leave your credit cards at home…
1. Throughout the Web you’ll find notes claiming that he “co-authored” this book, but really, his is a two-page essay inclusion. Co-authoring, in my books, is about sharing the writing of an entire book, not contributing two pages.
2. Apparently, Tony Robbins still “winces” that only 5% of his students get it.